Artificial intelligence (AI) is changing the way people search for information, discover products and interact with businesses online. Until recently, most customers used search engines such as Google to find websites, compare products and make purchasing decisions. Today, AI tools are beginning to take over some of these tasks.
Personal AI agents, such as Meta…
From Publishing to AI Citation: How Fast Can Your Content Get Discovered?
For years, digital marketers have been used to thinking about SEO in terms of weeks and months. Publish a page, wait for search engines to crawl and index it, build authority and gradually watch rankings improve.
But AI search is introducing a different…
ChatGPT Ads for semiconductor companies are becoming an important topic as AI-driven discovery changes how engineers, architects and technology decision makers research products and technologies.
A website visit doesn't necessarily mean a lead. A click doesn't mean a customer. And a marketing campaign may influence a design decision months or even years before a product…
Why Semiconductor and Tech Leaders Need to Start Measuring AI Search Visibility
AI search visibility is becoming increasingly important for semiconductor and technology companies as customers turn to AI-powered search for product recommendations, technology comparisons and buying decisions.
For years, technology companies have focused on a familiar goal: ranking on the first page of Google.…
How enterprise content teams can navigate the generative search era without abandoning what works
AI search has gone from zero to dominant channel in under three years. From virtually nothing in 2023, AI-driven discovery now accounts for a mean of 35% of all website traffic at enterprise companies a trajectory that took traditional organic search decades to…
